Emilia Ciardi

Head of Native Games - IGT

Emilia is a software engineer with a focus on mobile gaming technologies and a long time experience leading cross functional teams. Working on a wide range of projects, from aerospacial software to e-learning and multimedia applications, she specialized in user experience design, graphical user interface and usability. She has a passion for videogames and over the years has developed several mobile casual games, using almost any tool at hand. Emilia currently lives in Lugano and works at IGT, gathering an in-deep knowledge on math models for the design of gambling and casino games.

Back to speakers list

Talks

Cognitive UX - Using cognitive science and psychology to drive UX design

Nella vita di tutti i gioni, il nostro cervello applica delle scorciatoie mentali per interpretare la realtà in modo efficiente. Grazie a questo siamo sopravvissuti fino ai nostri giorni, ma con un piccolo side effect: i bias cognitivi. In questo talk discuteremo alcuni principi della psicologia e delle scienze cognitive il cui uso - nel bene e nel male - può consentirci di progettare user experiences più efficaci.

Language: Italian

Level: Non technical / For everyone

Videos and slides not available

Main Sponsor