Grounding design projects


In the end, it's the reality that counts: people want to live experiences beyond their expectations and no matter how beautifully a project was conceived. It is important to complete a multidisciplinary design team with the role of the UX Engineer, whose goal is to follow end-to-end projects by protecting their value from the conception to the realization, outlining technological problems and constraints and reducing operational inefficiencies in Design Ops. Here are the lessons we have learned since sketchin adopted this approach and some future perspectives.

Language: English

Level: Intermediate

Federico Rivera

Design Director - Sketchin

Laureato al Politecnico di Milano, ha gestito team di design in importanti experience agency internazionali, prima di tornare in Italia per guidare il team di UX & Service design di digital entity nel momento di massima crescita italiana e internazionale. Dopo un periodo in PwC, entra in Sketchin nel 2018 per avviare le attività dello studio di Roma, di cui ora è Design Director

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Matteo Petrani

Technology Director - Sketchin

Designer, Engineer, Entrepreneur. Basically, a problem solver. I love method, caos, creativity and order, being busy thinking about happy users and happy business, empathy, workshops, sharpies and post-its, teaching.

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