Design & Development - Put your ego aside and make it work
15:10/15:50
Designer to developer ratio improved by 2.5x in the last 5 years. Companies hire designers, but they fail to foster a culture of collaboration, this leads to frustration, conflicts and sub-optimal products. Designers and developers offer two points of view on products, missing one would leave us blindsided and make us vulnerable to bad decision making. After working side by side for several years in different companies and countries, we share our insights on how to align teams on shared goals, embrace the appropriate rituals, follow best practices and pick the right tools.
Language: English
Level: Non technical / For everyone
Sara Michelazzo
Experience Designer & Product Strategist - ThoughtWorks Italia S.r.l.
Sara works in ThoughtWorks as Product Strategist and Design Lead for the Global Change Program "Empowering TWers Growth" part of the Talent and Capability function. Our goal is to empower ThoughtWorkers to own their growth journey, make their mark and intentionally and continuously grow each other. Sara drives change using design thinking, co-design and experimentation methodologies.
Alberto Forni
Senior Software Developer - Balsamiq
Alberto Forni is a software engineer at Balsamiq where he works on the core and web team. He is passionate about programming, UI and, generally speaking, he loves everything that has a plug :D
