Grounding design projects
In the end, it's the reality that counts: people want to live experiences beyond their expectations and no matter how beautifully a project was conceived. It is important to complete a multidisciplinary design team with the role of the UX Engineer, whose goal is to follow end-to-end projects by protecting their value from the conception to the realization, outlining technological problems and constraints and reducing operational inefficiencies in Design Ops. Here are the lessons we have learned since sketchin adopted this approach and some future perspectives.
Luca Mascaro is a designer and a serial entrepreneur. His 20+ years of practice have been inspired by sci-fi, architecture, Japanese culture and by the interest for the human experiences. In 2006 he founded Sketchin to meet a challenge: mould a world where people can live experiences over their expectations.
Designer, Engineer, Entrepreneur. Basically, a problem solver. I love method, caos, creativity and order, being busy thinking about happy users and happy business, empathy, workshops, sharpies and post-its, teaching.