Design & Development - Put your ego aside and make it work

15:10/15:50

Designer to developer ratio improved by 2.5x in the last 5 years. Companies hire designers, but they fail to foster a culture of collaboration, this leads to frustration, conflicts and sub-optimal products. Designers and developers offer two points of view on products, missing one would leave us blindsided and make us vulnerable to bad decision making. After working side by side for several years in different companies and countries, we share our insights on how to align teams on shared goals, embrace the appropriate rituals, follow best practices and pick the right tools.

Language: English

Level: Non technical / For everyone

Sara Michelazzo

Lead Consultant Experience Designer - ThoughtWorks

Sara works with global organizations on their challenging digital transformation projects in several industries: finance, retail, event, government. She coaches designers in Lean UX and Design Thinking. Before joining ThoughtWorks, she led the design strategy for successful start-ups in Bologna and Sydney and New York.

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Alberto Forni

Senior Software Developer - Balsamiq

Alberto Forni is a software engineer at Balsamiq where he works on the core and web team. He is passionate about programming, UI and, generally speaking, he loves everything that has a plug :D

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