It's all about you! - Personalization in mobile apps
After getting users to install our app, the challenge is to keep them engaged! This talk tackles the topic, presenting an overview of the most used User Experience personalization techniques to improve engagement and retention in mobile apps. The techniques will be illustrated with examples and use cases taken from the world of mobile apps at an international level to give an overview of the most recent approaches.
Emilia is a software engineer with a focus on mobile gaming technologies and a long time experience leading cross functional teams. Working on a wide range of projects, from aerospacial software to e-learning and multimedia applications, she specialized in user experience design, graphical user interface and usability. She has a passion for videogames and over the years has developed several mobile casual games, using almost any tool at hand. Emilia currently lives in Lugano and works at IGT, gathering an in-deep knowledge on math models for the design of gambling and casino games.